Brand-led web design
The site was designed to strengthen how Somafix Kenya shows up online while staying grounded in product categories, use cases, and supplier trust.
Case Study
A construction chemicals website designed for product clarity, trust, and search visibility.
Somafix Kenya needed a public-facing website that would present the brand professionally and help contractors, installers, engineers, and B2B buyers find reliable product information.
Construction ChemicalsProduct SEOPerformance
Role
Technical Partner
Status
Live Website
Surface
External Platform
Brief
A website project with brand and search goals attached to it.
01
The project started with a straightforward need for a website, but the real opportunity was broader: clearer product presentation for a technical construction chemicals supplier.
02
The site had to balance branding, product categories, use-case clarity, SEO, and technical quality instead of treating the website as a simple brochure.
03
The public site also had to perform well for the devices customers actually use, especially mobile.
Execution
Branding, product presentation, and technical quality in one build.
Product structuring and SEO
Product presentation and on-page SEO were treated as part of the core build so customers could find sealants, adhesives, PU foams, aerosols, tools, and related construction chemicals more easily.
Cross-device optimisation
The site was tuned for mobile and desktop performance so customers could reach the same level of clarity regardless of device.
Performance
A stronger public presence backed by measurable quality.
A more credible digital presence
The website gave the brand a cleaner public presence, with product information structured for contractors, installers, maintenance teams, and B2B buyers.
Stronger search readiness
SEO was built into the structure of the site so product visibility and brand discovery could improve together.
Better technical quality
The final result maintained strong quality benchmarks across performance, accessibility, best practices, and SEO.
Impact
Performance and SEO proof points from the public website.
- 98 performance score
- 94 accessibility score
- 100 best practices score
- 100 SEO score
98Performance
Strong experience on real devices and constrained networks.
94Accessibility
Solid usability baseline across common accessibility checks.
100SEO
Technical and on-page structure aligned with search best practices.