Case Study

A distributor website designed to strengthen brand recognition and product discoverability.

Somafix Kenya needed a public-facing website that would do two jobs well: present the brand professionally and make product information easier to find, trust, and use.

Brand WebsiteTechnical SEOPerformance
Somafix Kenya website overview graphic
Brief

A website project with brand and search goals attached to it.

The project started with a straightforward need for a website, but the real opportunity was broader. The brand needed stronger digital recognition and a more deliberate product presence.

That meant the site had to balance branding, product clarity, SEO, and technical quality instead of over-prioritising one at the expense of the others.

The public site also had to perform well on the devices customers actually use, especially mobile.

Execution

Branding, product presentation, and technical quality in one build.

01

Brand-led web design

The site was designed to strengthen how Somafix Kenya shows up online while staying grounded in product information and use-case clarity.

02

Product structuring and SEO

Product presentation and on-page SEO were treated as part of the core build so brand visibility could improve through search, not only through direct traffic.

03

Cross-device optimisation

The site was tuned for mobile and desktop performance so customers could reach the same level of clarity regardless of device.

Performance

High scores backed by the build, not by luck.

98Performance

Strong experience on real devices and constrained networks.

94Accessibility

Solid usability baseline across common accessibility checks.

100SEO

Technical and on-page structure aligned with search best practices.

Impact

A stronger public presence for the brand.

Visit Websitenorth_east

A more credible digital presence

The website gave the brand a cleaner and more reliable public presence, with products and content presented in a way that supports trust.

Stronger search readiness

SEO was built into the structure of the site so product visibility and brand discovery could improve together.

Better technical quality

The final result maintained strong quality benchmarks across performance, accessibility, best practices, and SEO.

  • 98 performance score
  • 94 accessibility score
  • 100 best practices score
  • 100 SEO score
Start A Project

Need a website that helps the brand and the search strategy at the same time?

Rotsi builds public-facing sites that connect presentation, product clarity, and technical quality instead of treating them as separate jobs.