Product and system design
Rotsi handled UI direction, software design, and system architecture so the platform could support a structured journey from catalog browsing to quoting, checkout, and repeat engagement.
Case Study
A B2B ecommerce platform built for product discovery, quoting, checkout, and repeat purchasing.
Bewama needed more than an online shop. It needed a structured digital sales system where buyers could browse products, request quotes, place orders, earn points, receive updates, and come back for future purchases.
B2B EcommerceQuote RequestsLoyalty Mechanics
Role
Technical Partner
Status
Live Platform
Surface
External Platform
Challenge
More than a storefront.
01
The business needed a digital sales surface for customers who may need either instant buying or assisted quoting.
02
The product mix was broad and technical, covering construction, industrial, chemical, timber, adhesive, and hardware-related products. Standard ecommerce patterns were not enough on their own.
03
The platform also needed a stronger commercial engine behind the interface: product content, quote handling, checkout configuration, loyalty points, and mechanisms that encouraged customers to return.
Mechanisms
How the system was built to move buyers from search to repeat purchase.
Abandoned cart recovery
Cart recovery flows were introduced so incomplete purchase intent could be tracked and reactivated instead of disappearing after the first session.
Loyalty mechanics
A points system was designed around actions that matter commercially: account creation, referrals, purchases, reviews, customer proof, and repeated logins.
SEO content engine
Product pages and resource content were structured around search visibility so Bewama could support commercial lookup behavior and buyer education at the same time.
Social entry automation
Comment and DM automations on Facebook and Instagram were used to move interested users from social activity into the website funnel.
Outcomes
A clearer acquisition, conversion, and engagement engine.
A stronger acquisition layer
Search became a more reliable source of high-intent traffic because products and educational content were built to support real lookup behavior.
A clearer conversion system
The platform was set up to recover lost intent, guide product discovery, and support follow-through instead of treating checkout as a one-shot event.
A better repeat-purchase loop
Loyalty mechanics and ongoing engagement flows helped make the site more than a storefront. It became part of a longer customer lifecycle.
Proof
Commercial proof points anchored in the build.
- 100+ products added to the platform
- 10+ blog articles published to support search coverage
- 90%+ SEO health score
- Commerce, content, and social entry flows designed as one connected system
100+Products Added
Structured product coverage for commercial buying and discovery.
10+Blogs Published
Educational content designed to support search demand and buyer trust.
90%+SEO Health
Technical and on-page SEO maintained at a high standard.